Alessandra Rabellino
Alessandra Rabellino
Art Direction & Design.

In YOUR HANDS: TV SPOT

Georgia Power wanted to reassure customers that they are committed to providing reliable energy for the present and the future. Weaving together a heartwarming, multi-generational narrative with cinematic views of Georgia’s energy sources allowed us to relay the message of reliability in a beautiful and human way.

 Created at: VMLY&R. CW: Gina Cassaro. ECD: Maurizio Villareal. Directed by: Mark Albiston.

Behind the scenes, visiting the model train set during its construction.

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GEORgia power: social media Response to covid-19

AGENCY

VML Y&R Atlanta / CW: Gina Cassaro

We wanted to approach social messaging during the Covid-19 pandemic in a practical way, giving the people of Georgia energy efficiency tips to save money on their power bills while stay-at-home orders are in place. With so many emotional, somber ads circulating during the pandemic, we chose a light-hearted and friendly illustration style that pushed Georgia Power’s branding while maintaining their ownable look and feel.

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Created at: VMLY&R. CW: Gina Cassaro. ECD: Maurizio Villareal. ACD: Andrew Crane.

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On Instagram stories we took a more pared down approach, giving people quick, snackable tips they could easily thumb through. In addition to this, we created a more interactive story for followers to engage with the brand and share their content. We attached ourselves to the growing Bingo trend and encouraged users to add energy efficient habits to their quarantine cleaning routines by checking off the blue squares on the grid.

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