EPIONCE SOCIAL MEDIA & DIGITAL MARKETING

Dermatologist-founded skincare brand, Epionce, needed to increase awareness among dermatologists and end consumers, so we created a highly targeted digital and social campaign that ran in locations such as dermatologist offices. My role was to strategically craft the principle aesthetic for the campaign, animate all video assets, assist with copywriting, and communicate with both the client and the media partner to ensure a seamless and efficient workflow.

An extensive competitive audit revealed the visual and messaging whitespace in the professional skin care market: none of the direct competitors were touting natural, botanical ingredients in their brand stories, nor were they claiming multitasking formulations in their products. Visually, blues, silver, and stark white dominated among brand imagery, which led us to propose a warm, cream background.

Created at: MSLK / Creative Director: Sheri Koetting

CAMPAIGN EXTENSION

Epionce later launched an over-the-counter line of acne products and came to us for a launch campaign with a look and feel consistent to our first campaign.